For too long, Ops have been  under-resourced, unappreciated, and unseen.

You create processes, so you’re a bureaucrat. Everyone hates bureaucrats.

You sweat the small stuff so that others don’t have to. No one seems to notice your contributions until things go wrong.

In fact, the more disasters you help avert, the more you fade into the background.

And those tools… you’re barraged with hundreds and hundreds of tools, each with loftier promises than the last. But none were actually made for you. They were made for salespeople, or data analysts, or engineers.

Ops, once again, was an afterthought.

Enter Roster: built for Ops, by Ops, alongside Ops.

We are Ops.

We’ve created QBR slides that escalate into a flurry of fire drills with executives to track down the “right” numbers. We’ve built Google Sheets for pipeline forecasting, capacity modeling, incentive payouts, and more. We’ve done countless field mappings, designed a myriad of processes, and set up too many automations to keep track of.

We know Ops because we’ve done Ops.

So we can say firsthand: the way we do Ops today is stuck in the past.

We’re still married to spreadsheets and CRMs. We’re saddled with manual tedium and one-offs. Our tools promise to give us freedom, but end up taking it away.

At Roster, we’re helping smart humans understand their operational reality faster.

Less time wrangling data; more time on creative problem solving. We’re fixing what’s broken in business operations today — starting with a first-of-its-kind toolkit for RevOps.

This is Ops data.

It’s a hodgepodge of reports and calculations…

…spread across anywhere from 4 applications...

...to 20 applications.

Eventually, someone needs to transform this data into clear, real-world actions.

Enter: the Ops person... and their Google Sheets.

For too long, Ops have been  under-resourced, unappreciated, and unseen.

You create processes, so you’re a bureaucrat. Everyone hates bureaucrats.

You sweat the small stuff so that others don’t have to. No one seems to notice your contributions until things go wrong.

In fact, the more disasters you help avert, the more you fade into the background.

And those tools… you’re barraged with hundreds and hundreds of tools, each with loftier promises than the last. But none were actually made for you. They were made for salespeople, or data analysts, or engineers.

Ops, once again, was an afterthought.

Enter Roster: built for Ops, by Ops, alongside Ops.

We are Ops.

We know Ops because we’ve done Ops.

So we can say firsthand: the way we do Ops today is stuck in the past.

We’re still married to spreadsheets and CRMs. We’re saddled with manual tedium and one-offs. Our tools promise to give us freedom, but end up taking it away.

At Roster, we’re helping smart humans understand their operational reality faster.

Less time wrangling data; more time on creative problem solving. We’re fixing what’s broken in business operations today — starting with a first-of-its-kind toolkit for RevOps.

Turn data to insights in seconds

This is Ops data.

It’s a hodgepodge of reports and calculations…

…spread across anywhere from 4 applications...

...to 20 applications.

Eventually, someone needs to transform this data into clear, real-world actions.

Enter: the Ops person... and their Google Sheets.

For too long, Ops have been under-resourced, unappreciated, and unseen.

You create processes, so you’re a bureaucrat. Everyone hates bureaucrats.

You sweat the small stuff so that others don’t have to. No one seems to notice your contributions until things go wrong.

In fact, the more disasters you help avert, the more you fade into the background.

And those tools… you’re barraged with hundreds and hundreds of tools, each with loftier promises than the last. But none were actually made for you. They were made for salespeople, or data analysts, or engineers.

Ops, once again, was an afterthought.

Enter Roster: built for Ops, by Ops, alongside Ops.

We are Ops.

We know Ops because we’ve done Ops.

So we can say firsthand: the way we do Ops today is stuck in the past.

We’re still married to spreadsheets and CRMs. We’re saddled with manual tedium and one-offs. Our tools promise to give us freedom, but end up taking it away.

At Roster, we’re helping smart humans understand their operational reality faster.

Less time wrangling data; more time on creative problem solving. We’re fixing what’s broken in business operations today — starting with a first-of-its-kind toolkit for RevOps.

Turn data to insights in seconds

For too long, Ops have been  under-resourced, unappreciated, and unseen.